Shoppable video for Shopify, powered by AI.
Picture a TikTok-style video feed on your own store, where shoppers buy without leaving the video. Launch Desk makes the videos with AI from a supplier link or a photo, puts them on your product pages and in a Watch & Shop feed, and posts them to Instagram. Buddy, your AI assistant, does the steps for you.
- 7-day free trial on Starter and Basic
- Billed by Shopify
- Cancel any time
A TikTok-style feed on your store, where every video has an Add to cart
Shoppers discover products the way they already scroll. Watch & Shop shows your product videos full screen, with the price and Add to cart in every one, so watching turns into buying.
- Swipe up for the next video, sideways for the product's photos
- Search the whole store without leaving the feed
- Pick a size or color and add to cart, then keep watching
- Story circles, video rows, badges and a floating button for your theme
- Watch time, viewers, clicks and add to carts on your dashboard
Just tell Buddy what you need. It does the next step.
Buddy knows your store and sees the screen you're on. Ask in plain words, like "add this as a pre-order" or "make the videos", and it gets each step ready as a card you approve with one tap.
- Coaches you through setup, with picks for your store
- Adds products, makes style images and videos, schedules posts
- Checks images and videos, and offers fixes
The videos, images and listings behind the feed
From one supplier link or photo, for new products or ones already in your store. You review everything before it goes live.
Product videos, made by AI
Short 9:16 videos from your product photos, with camera moves, music and bold captions. Lite for everyday posts, Advanced for a cinematic look.
Your clothes on real-looking models
Runway walks for women and men, in your clothing and shoes, with zooms, music and captions.
Presenters that talk about your product
An AI presenter shows your product and talks about it, with a natural voice and captions.
Your real product, in studio scenes
Your own product photo on ready-made or AI scenes, lit and grounded. Nothing about the product is redrawn.

One link, a full listing
Paste a supplier link, add a product by hand or upload a sheet. Titles, descriptions, SEO and alt text in your store's voice, uploaded to Shopify.

Instagram posts, Reels and Stories
Published from the app or scheduled, with Stories that link straight to the product. YouTube Shorts and TikTok are rolling out.

From one link to a shoppable video, in four steps
Add products
A supplier link, a few photos or a spreadsheet, or a pick from your store. Or just ask Buddy.
AI makes the content
The listing, style images, captions and videos: product videos, runway walks and presenters.
It sells on your store
Videos go on your product pages and into your Watch & Shop feed, with Add to cart.
Post everywhere
Instagram posts, Reels and Stories, now or scheduled, after you've seen exactly what goes out.
Turn the products already in your store into posts, in minutes
Most stores don't launch something new every week. Pick up to 20 products from your Shopify store: their photos become style images, captions and videos, and nothing in your listings changes.
- Search and pick active products
- Titles and details come straight from Shopify
- Photos only? Post this on social media skips the videos

Made for the way your industry sells
Fashion and apparel
Show your clothing and shoes on AI models in runway walks and real places, with listings and Reels made for every new arrival.
See how →Beauty and skincare
Studio scenes for every bottle and jar, AI presenters who explain a routine, and Reels with captions, for beauty and skincare brands.
See how →Collectibles and toys
Launch Desk was built at a collectibles store: fast listings for new releases, studio images on themed scenes, and posts for every drop.
See how →Jewelry and accessories
Place jewelry, bags and accessories in elegant studio scenes, make short videos with captions and write listings with materials and sizes.
See how →Home and decor
Show candles, decor and homeware in warm lifestyle scenes, with short videos and listings, without staging a room.
See how →Food and beverage
Bright studio scenes, short videos with captions and clear listings for drinks, snacks and packaged food.
See how →
DrCollectible launches every new wave in one batch
The collectibles store lists each release, shows every figure in its own themed shop scene and has drop-day posts ready before pre-orders open.
Read the DrCollectible story



Do it yourself, or let our experts do it
Launch Desk app
Install it from the Shopify App Store and run your launches yourself, with your team.
See the product →Done for youManaged content team
A dedicated team runs Launch Desk for your store, so you don't have to learn it. Expert work at a competitive price.
About the service →CustomCustom AI development
AI built and deployed for your ecommerce or service business: content pipelines, agents, integrations.
About AI development →Frequently asked questions
What is shoppable video?
Video a shopper can buy from directly. In Launch Desk's Watch & Shop feed, each product video shows the product, its price and Add to cart, so shoppers go from watching to buying without leaving the video.
Do I need to film or edit anything?
No. Launch Desk makes the videos with AI from your product photos: product videos, runway walks for clothing and presenter videos. You can also upload your own.
What is Buddy?
Buddy is the AI assistant inside Launch Desk. Ask it anything about your store; on Growth and Pro it also does the steps for you, each one as a card you approve.
Who makes Launch Desk?
Launch Desk is made by DidYouBuy, in partnership with NoveltySoft and OnBoardSoft.
Does it work outside Shopify?
Launch Desk is built for Shopify stores: it installs from the Shopify App Store, signs in with Shopify and uploads to your store.
Which languages does it write in?
Listings, captions and video scripts are written in natural US English today.
Ready for your next launch?
Start a free trial on Starter or Basic, or book a 20-minute demo with your own products.






















